Category: Economy & Society

New Zealand, markets, productivity, structural change.

  • New Zealand is Not a Fishbowl

    New Zealand is Not a Fishbowl

    In 1997 I was working at ABN AMRO in Kuala Lumpur, close enough to the Treasury floor to see what it was doing, and that was when my phone started ringing. Friends I hadn’t heard from in months wanted to know what was happening, because someone at a foreign bank must surely know, and I guess they hoped I’d tell them it would all be over by the weekend. It wasn’t. Thailand had floated the baht in July and it collapsed, and within weeks the ringgit was being traded hard by speculators, sliding from around 2.50 to the US dollar to past 4.50 by January 1998. The stock market lost more than half its value by the end of 1997, and kept falling through 1998. My own savings and investments went down with everything else, and there wasn’t much I could do about it except watch.

    Around me, people sold at whatever price they could get, to cut their losses. I held on, mostly because I couldn’t see what selling at the bottom would fix, and once things rebounded that turned out to be the right call. I didn’t follow the crowd, and I’ve been glad of it ever since. This is not financial advice, but this is what I did.

    The government had its own explanation. George Soros and the currency speculators were blamed, loudly and often, and for a while that was the story everyone repeated. Then in September 1998 the prime minister imposed capital controls and pegged the ringgit at 3.80 to the dollar; overnight, a floating currency became a fixed one, and money that wanted to leave the country couldn’t. The economy shrank in 1998, Malaysia’s first recession in many years, and measured in US dollars it didn’t get back to its 1996 size until 2003. Indonesia had riots. South Korea, Thailand, Hong Kong, Singapore and Japan all took damage, and ordinary people across the region lost money and livelihoods for reasons nobody explained to them in a way they could follow.

    Inside the bank, I saw the other side of it. Our Treasury team made the bank’s annual profit target within a week, and kept going, though senior leadership kept that quiet given how sensitive things were. I’ve told that story before, in What AI Exposes. In a crisis there are losers and there are winners, and sometimes they’re in the same building.

    What stayed with me was how little of it had started in Malaysia. A devaluation in Bangkok ended up in my savings in Kuala Lumpur, and the explanation offered at home was one man’s name.

    Where the loops came from

    A couple of years later, one of the required readings on my MBA was Peter Senge’s The Fifth Discipline. It introduced me to systems thinking, and I’ve been hooked ever since, because it gave me words for what I’d just lived through.

    Senge’s building blocks are simple enough for a 12-year-old. A reinforcing loop is a chain where more causes more: the currency falls, people sell to protect themselves, the selling pushes the currency down further, and so more people sell. A balancing loop is something that pushes back: prices rise, people buy less, and the rise slows. Most of what happens in an economy is a handful of these loops running at once, some gaining strength and some fading, and the archetypes are the patterns they keep forming, over and over, whatever the country and whatever the decade.

    Read 1997 that way and the capital controls were a balancing loop built by hand, a government forcing a stop on a reinforcing loop that nothing else would break. It had an intention, and it had consequences, some intended and some not. Soros, whatever his part in it, was one link in the chain. Blaming him was a convenient place to stop thinking.

    Since then it’s become a habit. When I hear a plan, I look for the loops it hasn’t accounted for, and that usually tells me whether it will work and who it will hurt on the way. Your mental model stretches further than the people around you once you start doing this, which isn’t always comfortable for them, or for me.

    The fishbowl

    Now I live in a small economy again. New Zealand is open to the world in every way that matters for money: we import our fuel, we borrow offshore, we sell milk powder at prices set in global auctions, and well over half of our government bonds have historically been held by foreign investors, who buy and sell them alongside their US Treasuries.

    And yet when I read economic commentary in New Zealand, and especially the comments underneath it, much of it is drawn inside the border, as if the country were a fishbowl and everything that mattered were in the water. The RBNZ gets the credit or the blame for interest rates. The government gets the credit or the blame for the debt. Readers line up behind one view and stay there, anchored, and every new article confirms what they already believed.

    I don’t think there’s a right or wrong opinion in this. Every opinion is built from someone’s lived experience, what they’ve observed, and their own biases, and none of us has lived everything. I fall into the same trap. I’ve caught myself arguing a point hard with someone who simply didn’t have the information I had, and in What I Kept and What I Only Thought I Valued I wrote down the question I’ve learned to ask instead: what is your lived experience that I have not lived, that makes you believe what you do? The answer tells me where the gaps are, theirs and mine, and whether to help fill them or let them be. It’s not easy to take on an alternative view of something you haven’t lived through, observed, learned or read about.

    1997 is my lived experience that most New Zealanders haven’t had. It’s why I get uneasy when an analysis stops at the border.

    Here’s what stopping at the border misses right now. The RBNZ steers the short end of the interest rate curve, and that matters, because most New Zealand mortgages fix for one or two years and price off short-term swap rates the Reserve Bank does influence. The long end is another matter. Forsyth Barr puts the correlation between New Zealand and US 10-year government bond yields at around 80% over the past 20 years. You can see it working this year: between 1 July and 13 October, New Zealand’s 10-year yield took about 70% of the rise in the US 10-year. That came in through the offshore bondholders, without anyone in Wellington deciding it, and it flows into the government’s borrowing costs and from there into every party’s debt track.

    Petrol shows the same thing at the pump. On 13 October, 91 octane averaged NZ$3.61 a litre, up nearly 14% in four weeks, on tanker attacks and supply fears half a world away and a New Zealand dollar sitting near the bottom of its two-year range. And there are costs the model doesn’t even try to hold: earthquakes, floods and extreme weather get priced into global reinsurance, and that comes back to us as higher premiums. Ignore them, exclude them, hide them, they still get imported into the economy as a whole.

    Follow the money, people say. Behind every flow of money there’s an intention, mostly greed or fear, and behind every intention a consequence nobody fully planned. We’re in the 21st century and human nature hasn’t moved much: everyone wants more resources and fears losing what they have. When a country prospers, its people get on with life. When it doesn’t, you get friction, and in 1997 I saw how quickly that turns ugly.

    Not a Fishbowl

    So I built a model. It started for my own use, and it’s now a page on this site: Not a Fishbowl, at strategickata.com/systems. It maps how the world economy moves New Zealand through 34 reinforcing and balancing loops, across seven sectors: world bond markets, US monetary policy, US households, energy and war, private capital and AI spending, Australia, and New Zealand itself. Australia is the second channel after the US: its bond market, its central bank, the parent banks behind most New Zealand lending, and the jobs that draw New Zealanders across the Tasman. Live data drives each loop’s status, gaining, mixed, steady or fading, and where I don’t yet have an indicator for a loop, the page says “no indicator” and leaves it there.

    The part I care most about is the test log. When a piece of economic commentary is published, I run it through the model and ask the same questions every time. Which loops does it use? Which relevant loops does it leave out, and why do they matter? Does it rely on anything the model doesn’t hold? Does it stop at New Zealand’s border? What does it predict, even if only implicitly, and which indicator will show whether that holds? Each test gets a review date, and when the date comes it gets scored: held, partly, failed, or void if the event it depended on never happened. Nothing is deleted. The scorecard, misses included, is the record. A test judges the scope of the argument and the loops it covers, and leaves the author’s motive alone.

    The first commentary I tested was my own. I’d written a note on how US Treasury yields reach New Zealand, and I was confident in it. Run against the model, it came back partial. The long end of our rates is imported, as I’d said, but I’d written nothing about the short end, where most New Zealand mortgages price and where the RBNZ has real control. That’s the kind of blind spot I built it to find, and it found mine first.

    The first test on the live page is Roger J Kerr’s five indicators for the New Zealand dollar, from interest.co.nz. It’s there because its scope is system-wide: it crosses the border through US rates, AI borrowing, oil, and elections in both countries. Even so, the model found loops it didn’t use, including the offshore holders of NZ bonds who carry US moves into our rates.

    The page also carries an example of each of the other two scopes, so you can see the difference. David Skilling’s case that higher rates are a structural reset is partial: the argument is global, the data largely backs it, and it stops where the New Zealand question starts. Brian Easton’s check of the government’s fiscal record against Treasury’s 2023 forecast is narrow: careful on Treasury’s own numbers, but it measures debt as a share of GDP and leaves out the interest bill, which is the part that’s moving, mostly on rates set offshore.

    What you won’t see on the page are the party plans. During this election campaign I tested the fiscal and tax plans of every party that had published one, with the same template for all of them. Every one stopped at the border. They argued about Crown debt and the credibility premium New Zealand pays to borrow; as reported, none said what interest rates its debt track assumes, and all treated global shocks as something that might happen in future, when the cost is already flowing in through the bond market. That’s fishbowl analysis, from every side. I keep those as working notes for myself.

    Gold, then and now

    One loop in the model is my own hypothesis, and it’s under test like everything else. By the end of the Second World War, the United States held about two-thirds of the world’s monetary gold outside the Soviet bloc. Through both wars, money looking for safety went to America and into US government bonds, the quality asset of the day. Economists call it a flight to quality.

    I see similar triggers now, with a different destination. Money looking for safety seems to be moving away from government paper altogether and into private assets: shares, buildings, collectibles, corporate bonds, and gold, which was over US$4,100 an ounce on 13 October. If I’m right, that loop shows up in the data as gaining. If I’m wrong, the model will say so, and I’d rather find out there.

    The next four weeks

    The timing is a good test. Stats NZ publishes the September quarter CPI on 22 October. The RBNZ reviews the OCR on 28 October. The US midterms are on 3 November, the September quarter unemployment figures come out on 4 November, and New Zealand votes on 7 November. After that comes the new government’s fiscal plan, and Budget 2027, whoever wins.

    I’ll keep feeding the model commentary as these land, from New Zealand, the US and further afield. The readings are refreshed every week, so you can come back and see what moved, which tests held and which failed. If it turns out to be useful to someone besides me, maybe it becomes a small public service one day. For now it’s a sense-maker for me, and it will get better as more data goes in and more connections show up.

    I know there will never be a perfect model. If I can get 80 to 90% of the understanding of a situation by putting commentary through it, I think half the battle is won, maybe two-thirds of it. Whether any reading plays out depends on action or inaction, more often inaction, and even inaction here can be set off by decisions made somewhere else.

    1997 taught me a few things I still use. Don’t follow the crowd. Set your own goals and targets. Don’t be greedy. There’s always a root cause behind market behaviour and its triggers, and it’s rarely inside one border. The more I read, the more I learn about how economics behaves in practice, and most of that I didn’t learn at university.

    New Zealand is not a fishbowl. Neither was Malaysia in 1997.

  • The Number I Choose to Watch

    On the morning of Thursday 27 August I opened my dashboard to see what the Americans had published overnight, and the inflation panel stayed green. Headline PCE 3.7% for July, core PCE 3.3%, both up 0.2% on the month. My threshold sits at 3.5%. Green, because the series I decided to feed that panel, back when I was building the thing, was core PCE, the number the Federal Reserve uses to set policy. Had I fed it headline PCE instead, the same release, the same morning, the panel would have gone red and I would have been working down my guardrail checklist instead of making coffee.

    A macro-economic dashboard showing six panels that monitors if the existing economic condition is inflation, deflation or stagflation.

    The gap between those two numbers is 0.4 percentage points. The decision that produced it took me about 1 minute, somewhere in a weekend of building, and I had not looked at it again until that morning.

    I have no salary. I finished up in November 2024 and I now run a household on savings, dividends, interest and rent, against annual expenses that are mostly fixed and mostly not negotiable. So the panel is not an academic exercise; it is the thing that tells me whether to change what I am doing. Which makes the choice of series a real decision, and I want to be clear that I made it fast and I made it by copying somebody else.

    Why the Fed leaves out the things I actually buy

    Core inflation exists for a defensible reason, and I want to give it its due before I criticise my own use of it.

    Food and energy prices swing hard on weather, on geopolitics, on shipping and on global commodity markets, and most of those swings reverse. Monetary policy works with lags of 12 to 24 months and often longer, so a central bank that moved the cash rate every time petrol jumped would be tightening into a shock that had already passed and easing into one that had not yet arrived. Stripping the two noisiest categories gives policymakers a cleaner read on the slower-moving pressures they can actually influence: labour costs, capacity, services demand. The formal target in both countries is still the full basket over time. Core is the working instrument, not the destination.

    Picture a smoke alarm wired to ignore the kitchen, because the kitchen sets it off every time somebody browns onions and the false alarms train the household to pull the battery out. Ignoring the kitchen is the right engineering choice on 99 nights out of 100. It is the hundredth night that concerns me, because the fire usually starts in the kitchen.

    What the kitchen looks like here

    New Zealand’s CPI rose 4.1% in the year to the June 2026 quarter, and 1.5% in the quarter alone. That is a two-year high and the third straight quarter outside the Reserve Bank’s 1% to 3% band. Underneath it: petrol up 27.5%, other vehicle fuels and lubricants, mainly diesel, up 71.0%, electricity up around 12%, local authority rates up 8.8%.

    Now the part that should stop anybody using a core measure in this country. Stats NZ published the counterfactual: take the fuel moves out and CPI rose 2.9%, comfortably inside the band. Which means the entire breach of the target, the whole of the gap between “on track” and “three quarters over”, sits in the category that core measures are designed to exclude.

    Against that, wages. The Labour Cost Index came in at 2.0% for the year, average ordinary-time hourly earnings around 2.8%, median hourly earnings 2.7%. All of them well under 4.1%. Real incomes are falling for most people who work for a living, and for those of us who do not, the equivalent arithmetic is similar. The real return on anything held in cash or short deposits is negative once you use the number that reflects what you actually spend. The OCR went to 2.50% in July, its first rise after sitting at 2.25% since November 2025, and deposit rates are still nowhere near the 4.1%.

    And the labour market kept doing what I said it would do. When I posted about unemployment reaching 5.6% in the June quarter I noted that I had bet on a further rise, and the 3-quarter and 8-quarter moving averages I run were the reason I was willing to say it out loud. The June print came in worse than every major bank’s pick; BNZ and Westpac had 5.4%, ANZ and ASB had 5.5%, Kiwibank had 5.3%. Underutilisation went from 12.9% to 13.8%. Rising unemployment with 4.1% inflation and a central bank that has just started raising again is an uncomfortable combination for anybody drawing down capital, and it is the reason I have panels at all.

    The variable most people are not watching

    Diesel, up 71% in a year.

    Petrol is the price everybody sees, because it is on a sign at head height on the way to work, and when it falls people relax. Diesel is the one that moves through the system. It runs the trucks that bring food to the supermarket, the tractors and the harvesters, the coastal shipping, the generators, the excavators on every construction site, the freight that sits inside the price of a fridge before anybody puts a margin on it. A sustained rise in diesel does not stay in the transport line of the CPI; it turns up months later in groceries, in building costs, in the price of getting anything repaired.

    We are a small open economy and a net importer, so a good deal of this arrives at the border rather than being made here. A stronger New Zealand dollar takes some of the sting out of it for a household like mine, at the cost of the exporters who earn the foreign income the country runs on. Sitting where I sit, drawing on savings and buying imported goods, I would take the stronger dollar. I recognise that is my position talking, and that the farmer down the road would tell you the opposite with equal justification.

    What I changed

    The panel now runs both series. The PCE threshold stays where it is, one number, at 3.5%, and headline PCE is what has to clear it from here, because the threshold exists to tell me when my own cost of living has moved enough to change my behaviour. Core sits alongside as context, because core tells me something different and something I still need: what the Reserve Bank and the Federal Reserve are likely to do next, which drives my deposit rates, my bond ladder and the discount rate on everything I own. One threshold, two series, two questions.

    The rest of it is unglamorous. I plan the driving instead of taking trips as they occur to me. I shop differently, and I have become the sort of person who reads the catalogues and checks the online prices at Pak’nSave, Woolworths and New World before leaving the house, and who runs the fuel coupons, and who knows what a kilogram of chicken thighs costs at each of them. Every three weeks or so we drive up to Auckland to see our daughter, and the Costco run and the Asian grocery shopping are planned into that same trip, Foodie, Tai Ping, and now Stacks, which opened recently at Sylvia Park. One drive, the visit and the shopping both, because the fuel is being spent either way. I hold the fixed annual expenses under review even when nothing appears to be wrong, because rates, insurance and electricity have all gone up faster than the average and none of them respond to being negotiated with. And I watch diesel, weekly, the way other people watch the exchange rate.

    This is not financial advice, but this is what I did.

    The broader point is the one I would have missed if the July release had come in at 3.4% instead of 3.7%. A dashboard is only as good as the question you asked it, and the moment where you choose which series to plug in is the moment you decide whose question that is. I had unthinkingly adopted the Federal Reserve’s question, which is a good question, carefully constructed by people who understand the lags better than I do, and which is about managing an economy over two years. My question is whether the money lasts. Those are not the same question, and the number that answers one of them will quietly answer the other one wrong.

    Most of us build our measurement systems by copying whoever seems to know what they are doing, and then we trust the output because we built it ourselves.

    I changed the series this week. That took about 1 minute too.

  • What I Left Off my CV

    I asked an AI if it could replace me. The honest answer was sitting in the two jobs I deleted.

    Back in 2024 I updated my CV for a role at Open Polytechnic, and I left two things out. ANZ. ABN AMRO. Two banks, real years, real work, missing from the page.

    I wasn’t job-hunting for sport. I was at Te Pūkenga while the whole thing was being unwound, and a good slice of the tertiary education sector was reapplying for its own jobs at the same time. The CV had to do real work, against a crowd, in a hurry.

    I’m not ashamed of them. They just didn’t fit the story I was telling that one reader. A CV is a signal. You’re pointing at one person who has to decide something about you with very little to go on, and you choose what they get to see.

    That’s the whole game. Most people never name it.

    So when I sat down a few weeks ago and asked an AI the question half my generation is quietly asking, “Can you replace me,” I already suspected the interesting answer wasn’t going to be about what I know.

    The part I’ll concede first

    Let’s be clear about where the machine wins, because denying it is how you lose the argument before you start.

    AI is better than me at most of what I used to get paid for, and faster. Drafting a strategy paper, producing three architecture options with the trade-offs laid out, writing the policy, building the dashboard, generating the risk register. These were once high-value cognitive outputs. They were what a senior person produced to prove a senior person was in the room. They are now close to free.

    A comic where a staff informs his boss that AI can do his job. His boss replies that he can replace his staff. Bu then the staff also points to AI replacing him.

    And here’s the uncomfortable bit. The knowledge underneath all that was never mine to begin with. It’s out there. It’s in the books, the case studies, the frameworks, the same material anyone could find if they read more and researched harder. Gladwell’s 10,000 hours, the tipping point, Lean, Agile, service management, the whole canon I spent decades absorbing. I didn’t invent it. I accumulated it. And accumulation is exactly the thing a model does better than a human.

    So if my value were the knowledge, I’d already be replaced. I think a lot of experienced people sense this and don’t say it out loud, because the alternative feels like admitting the years didn’t count.

    They counted. Just not for the reason most people think.

    What the machine can’t see

    Here’s what I kept coming back to. The AI doesn’t know me. It knows what I’ve published, what’s documented, what’s in the public record. It doesn’t know the things that aren’t written down anywhere: my taste, what I’d refuse to do, how I read a room, why I left two banks off a CV.

    I studied economics at LSE and forgot most of it, but two ideas stuck, and they turn out to be the whole story.

    The first is asymmetric information. The seller knows things the buyer can’t see. George Akerlof wrote about the used-car market, where buyers can’t tell a good car from a lemon, so they assume the average, so they only pay the average price, so the good cars leave the market and you’re left trading lemons. When the buyer can’t tell quality apart, quality stops being rewarded.

    The second is signalling. Michael Spence’s idea, same Nobel as Akerlof. When you can’t show your real quality directly, you send a signal that’s expensive enough that a weaker player couldn’t fake it. The degree, the track record, the reputation you’d lose if you lied. The signal works precisely because it costs something to produce.

    A CV is a signal. My About Me notes, the ones I feed to an AI so it writes in my voice instead of a generic one, those are a signal too. They’re me trying to make the undocumented legible. My taste, my values, the patterns I trust, written down so the machine can see what the public record can’t.

    For about a week I thought that was the answer. Document the judgment, encode the taste, and the part of me that’s scarce becomes portable. Then I noticed the problem.

    The signal gets cheap the moment everyone sends it

    A signal only holds its value while it stays expensive to fake. That’s the entire mechanism. The day it becomes cheap, it stops separating the strong from the weak, and the market does to it exactly what it did to Akerlof’s used cars. It discounts everyone back to the average.

    A documented “here is my judgment” file is cheap. I could generate a plausible one for a stranger in a minute, full of values they’ve never lived and lessons they never paid for. So could you. So when everyone has an AI producing polished strategic thinking, polished thinking stops proving anything. The mid-level manager now sounds strategic. The junior consultant now produces partner-grade decks. The signal floods, and a flooded signal is noise.

    This is the part the AI’s own answer to me missed completely. It told me to “evolve from delivering outputs to architecting judgement systems,” to become a fractional this, an AI-era that. Reasonable, fluent, and indistinguishable from what it would tell anyone with a similar CV. A lemon. Confident, generic, average.

    The drift toward the mean

    I’ve watched this happen with my own hands, in a small and stupid way that taught me more than the economics did.

    I draw a comic strip. Bald characters, no mouths, just eyes and a nose, dry organisational humour. I trained Gemini on a few years of my strips and asked what it needed to draw in my style. After some back and forth it rendered a panel that looked exactly like mine. Then the next one had mouths. And collars. And shirt buttons, on a character that wears nothing but eyes and a nose.

    Gemini drifts. Left alone, it slides back toward its training data, toward the average idea of what a character should look like, and I have to reload my source strips and re-edit the prompt to drag it back. Five or six rounds for a strip I’m willing to publish.

    That’s the mechanism, sitting right there in a cartoon. The machine reverts to the mean unless something private and specific keeps pulling it off course. Feed it your broken process and you get a faster broken process. Feed it the public average and it gives you back a more confident average. The tool doesn’t audit what you hand it, it multiplies it, at a speed that makes the sameness harder to notice.

    So the documented signal doesn’t save you, because the documented signal is what the machine is built to average. The thing that survives is the source material, the actual strip, the actual record of what you really did, the part you keep having to reassert because the average is always pulling the other way.

    The only signal left standing

    Strip it back and one signal is still expensive to fake. The track record of real choices, made under real consequence, that you would defend out loud in a room full of people who were there.

    Look at the choices. Lifting staff engagement 64% at Stats NZ while the organisation was mid-transformation and exhausted. Taking Priority 1 incidents at Inland Revenue from 33 in one year to 3 two years later. Pulling 20% out of platform costs at Te Pūkenga while the whole institution was being disestablished underneath me. Those aren’t artefacts a model can generate. They’re decisions I owned, with my name on them, where being wrong would have cost me something real.

    And the omission belongs in that list too. Leaving ANZ and ABN AMRO off the CV was a judgment, made for a specific reader, with reasons I could explain and defend. The AI can write the CV. It cannot make the call about what to leave out, because that call needs private context it doesn’t have and a consequence it will never carry. The edited CV is the proof of the whole argument. The judgment is in the deletion, and the deletion is the part that isn’t documented anywhere.

    So what’s left to learn

    If the process work and the first-pass decisions go to the machine, and the polished output stops signalling competence, what’s actually worth learning?

    More knowledge won’t do it. The machine already has more than you can accumulate.

    Two things, I think, and neither of them is new, they’ve just become the whole job rather than the senior part of it.

    The first is deciding what’s worth deciding. Framing the real question out of a mess of people, politics, money and history, before anyone produces a single artefact. The machine answers questions beautifully. It has no idea which question matters, and it never carries the cost of getting that wrong.

    The second is signal literacy, in both directions. Reading which signals are still real when the cheap ones are everywhere, and being able to produce one that holds. In a market drowning in fluent, confident, average output, the scarce skill is telling the lemon from the car, and not becoming a lemon yourself.

    The years didn’t buy me knowledge the machine can now match in seconds. They bought me the taste to know which ten minutes of a problem actually matter, and the scars to prove I once paid for getting it wrong.

    The machine has all my knowledge and none of my consequences.

    That’s the gap. I’m not worried about it closing.

  • When the World is Changing: How to Make Sense of It

    I watched the internet arrive. It landed on my desk as a working problem long before it was a headline, and it rearranged how the work got done while we were still looking the other way. One year we were faxing change requests and walking floppy disks between buildings, and the next we were arguing about whether email counted as a real record, whether you could trust a document that nobody had signed. Nobody stood up and announced it. It seeped in, and by the time we noticed, the old way of working had already left the building.

    Twenty something years later I am watching the same thing happen again, except the word on everyone’s lips is AI instead of internet, and the people panicking and the people cheerleading are roughly the same shape they were last time, just younger and louder and faster to post about it.

    So let me say the thing this whole piece stands on. The business cycle moves in circles. We keep drawing it as a straight line, an arrow that only ever points forward, and the drawing has been wrong the whole time. Things come back around, dressed in different clothes, carrying a new acronym, and we treat each turn as if it has never happened before in the history of the world. It has. We just forgot, because in between the turns we adjusted, we adapted, we made the strange thing normal, and then somewhere along the way we mistook that normal for permanent.

    When I was made redundant at 57, that was a cycle too, though it did not feel like one at the time. It felt like an ending. A career of 30 plus years in technology leadership, a last role running platform engineering with hundreds of people reporting up through me, and then redundancy, and then a very quiet Monday morning with nowhere I had to be. I have since stopped calling it retirement. I call it portfolio life, which is partly a nicer word and partly the truth, because the world did not stop turning when my old role disappeared. It just turned, the way it always does, and left me to work out where I now stood on the wheel.

    So I am not predicting anything. I am useless at prediction, and so is almost everyone selling it. I am recognising something I have seen before.

    The same river, a different season

    In 1995 Peter Drucker published a book called Managing in a Time of Great Change. Read the title again, slowly. A time of great change. He was writing about the internet, globalisation, the early tremors of the information economy, the sense that the ground under management had shifted and the old maps no longer matched the territory. People read it then the way people read the AI commentary now, as if someone had finally found words for a feeling they could not name.

    Here is what struck me when I went back to it. Almost nothing in that book was actually new in 1995. Drucker was not inventing fresh wisdom for a fresh crisis. He was reminding people of things they already knew and had stopped doing, because the long stretch of relative calm before the storm had let them get comfortable, and comfort has a way of erasing the lessons of the last storm. His advice reads as evergreen because it is. It works in 1995, it works in 2008, it works now, and it will work in whatever year the next great change arrives wearing whatever the next acronym turns out to be.

    The reason it feels new each time is simple, and a little embarrassing once you see it. We adapt. We are good at adapting, it is one of the better things about us. But adaptation has a cost. Once the new technology becomes ordinary, once the new process is just how we do things now, we file away the discomfort that taught us anything, and we go back to managing the present as if the present were the permanent state of affairs. Then the wheel turns, the norm we adjusted to stops being the norm, and we stand there blinking, certain that nobody has ever been this confused before.

    What actually does not change

    The technology changes. The application of it spurs new processes, new business models, new centres of power. The internet gave us e-commerce and remote work and the slow hollowing of the high street. AI is busy doing its own version of that right now, and the specifics will surprise us, they always do.

    But underneath the changing technology, human behaviour sits more or less still. The same fears, the same herd instincts, the same rush to either panic or worship whatever is new. The same handful of people quietly getting on with the work while everyone else argues about whether the sky is falling or ascending.

    A comic strip of how times have changed when we don't trust the internet in 1996 and now we don't trust AI in 2026.

    There is an old line I keep coming back to. There are three types of people in this world. Those who wait for things to happen. Those who do not even know that anything is happening. And those who make things happen. The technology of the day does not change those three categories one bit. The internet did not abolish the people who waited, and AI will not either. All a great change does is sort people more sharply into the bucket they were already heading toward.

    Nobody knows what happens next, and the confident ones are usually selling something. The question you can actually answer, because it is about you, and you are the one variable you have some say over.

    Drucker’s list, and why we forget it

    If I strip Drucker’s advice back to its bones, the most useful piece is the first one, and the rest hang off it. Stop trying to predict the future, and start understanding the impact of what has already happened. The future is fog. But the change that has already landed is sitting right in front of you, fully formed, waiting to be read. The internet had already happened by the time most companies got serious about it. AI has already happened. The work is to metabolise what is already true and act from there, which turns out to be a different muscle than forecasting, and a much more reliable one.

    The rest of his list is the same sort of unglamorous, durable common sense. Know what you are genuinely good at, and protect it, because a changing market punishes the company that forgets its own strengths and goes chasing someone else’s. Pay attention to the people who are not your customers, because the reason they stay away usually tells you more about where the world is going than the praise of the people who already love you. Treat information as the raw material it has become. Watch how new industries quietly redraw the map of who holds the power, the way the tech firms did in the 90s and the way the AI firms are doing right now, while the rest of us are still looking at where the power used to be.

    None of that is clever. That is exactly the point. It is just true, and it stays true across every turn of the cycle. We do not fail to follow it because it is hard to understand. A twelve year old could understand it. We fail to follow it because between the storms we got comfortable, we adjusted to a norm, and we forgot that the norm had an expiry date stamped on it the whole time.

    Standing on the wheel

    I do not think AI is a revolution in the breathless sense the headlines want it to be. I think it is a bicycle. It can carry you a great deal further than your own legs, much faster, and it will not get you anywhere at all if you do not know how to ride it, and it will happily tip you into a ditch if you treat it like a horse that thinks for itself. The question was always whether you would get on and pedal, and in which direction, and that question is as old as every tool humans have ever picked up.

    So when people ask me how to make sense of a world that is changing, I do not give them a forecast. I tell them to look down at the wheel they are standing on and notice that it has been here before. Read the change that has already happened. Hold on to what you are actually good at. Watch the people drifting away from you more closely than the ones cheering. And decide which of the three types of person you are going to be this time around, because the wheel does not care, it turns either way.

    I have ridden two of these turns now, the internet one and this one, and I lost a career between them and found a quieter, better-fitting life on the far side. The technology was different each time. I was not. And that, more than any prediction, is the thing that has made sense to me.

    It’s worked for me.